Comprehensive Sourcing and Strategic Partnership for Georgian HORECA Expansion
Overview
Askaneli Brothers, located near Tbilisi, Georgia, is a renowned wine and spirits producer with a commitment to offering authentic Georgian experiences through wine tasting, brandy, and culinary classes. As they expand into the hospitality sector with a new spa resort, they needed a multi-faceted procurement partner to facilitate high-quality sourcing and help connect them to international suppliers, particularly in China.
Challenge
Askaneli Brothers required an all-encompassing sourcing solution for their spa resort, covering a range of needs from hotel furnishings to spa and restaurant essentials. As the resort aims to offer a seamless, high-quality experience that embodies Georgian hospitality, the brand needed a partner with deep connections in China to source reliable, culturally aligned items across multiple HORECA sectors.
End-to-End Solution
Sourcing
As their one-stop shop for HORECA solutions, we sourced high-quality products across multiple categories, including hotel furniture, spa equipment, restaurant decor, and bar supplies.
Tailored Products
By leveraging our extensive network of trusted suppliers, we provided tailored products that aligned with Askaneli’s brand vision.
Branding
Additionally, we developed a brand book to establish a cohesive aesthetic for the resort’s interiors, ensuring a unified, immersive experience for guests.
Impact
As the pivotal partner in sourcing and logistics, we have equipped Askaneli Brothers with a streamlined, comprehensive procurement process, enabling them to bring their unique Georgian experience to life across all facets of the resort. Our role as their connector to China has significantly enhanced their
operational efficiency, while our HORECA solutions have laid the foundation for a well-rounded guest experience that is authentic, memorable, and true to the Askaneli brand.