Market entry
We don't just open doors.
We help you walk through them.
Whether you're a Chinese brand seeking trusted operators in the GCC, or a Middle Eastern group looking to tap into China’s consumer base—we help you connect with the right partners, make the right moves, and build for long-term success.
What we do
We unlock commercial opportunities between China and the Middle East by connecting the right people, at the right time, for the right deal.
Market Introductions
We connect brands with reliable, aligned partners—from operators to suppliers and franchising prospects. Our relationships span both the GCC and China.
Stakeholder Engagement
We support market entry with strategic outreach to government entities, trade associations, and media—establishing credibility, exposure, and public trust.
Commerce Collaboration
From joint ventures and licensing to investment partnerships, we facilitate opportunities rooted in mutual value and long-term alignment.
Long Term Strategy
We provide strategic counsel on how to scale sustainably across vastly different business environments, helping you stay agile and ahead.
Ready to turn opportunity into action?
If you're looking to grow beyond your home market, SPS Affinity is your trusted partner in cross-border hospitality growth.