Boost Visibility and Engagement with Little Red Book
Objective
To enhance Kempinski Hotel Mall of the Emirates' visibility and engagement with the Chinese market by establishing a presence on Little Red Book.
The Strategy
Account Creation
Launched a Little Red Book account specifically tailored to showcase the hotel's luxurious offerings and unique experiences
Content Strategy
Posted 15 engaging pieces of content within the first three months, including hotel features, dining experiences, and exclusive promotions
Engagement Tactics
Focused on high-quality visuals and targeted storytelling to resonate with the Chinese audience
KOL Connection
Successfully introduced the hotel to free stays for KOLs with no additionalspend to create content across all of our Chinese digital platforms.
The Results
+418 Followers
Gained 418 followers in the first three months.
600+ Active Engagement
Achieved 633 likes, comments, and saves, reflecting strong content resonance and audience interest.
#2 Most Followed
Became the second most-followed Little Red Book account for any hotel in Dubai.
Benchmark Comparison
